About
Highly accomplished Growth and Digital Marketing Manager with 3+ years of experience driving significant community expansion, traffic growth, and lead generation for B2B and B2C platforms. Proven ability to strategize and execute performance-driven campaigns, optimize SEO metrics, and build robust marketing ecosystems, resulting in substantial increases in user acquisition, brand visibility, and revenue. Seeking to leverage expertise in data-backed strategies and team leadership to drive impactful growth in a dynamic marketing role.
Work
Delhi, Delhi, India
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Summary
Led growth and digital marketing initiatives at Unstop, managing a team of 5 associates to drive significant community expansion, traffic growth, and brand visibility for the platform.
Highlights
Led a team of 5 associates, achieving 200% community expansion and 250% traffic growth, which significantly enhanced brand visibility.
Relaunched the B2B platform with 10+ feature recommendations, achieving top-10 rankings for major commercial keywords and boosting organic lead generation.
Executed performance-driven B2B marketing campaigns and competitor benchmarking, generating over 800 high-quality corporate leads.
Increased recruiter sign-ups and job/internship listings by 300% within six months, accelerating marketplace growth.
Improved key SEO metrics, including MT (+130% YoY), ranking keywords (+120% YoY), platform mentions (+140%), and domain authority (+2).
Delhi, Delhi, India
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Summary
Managed marketing and communications strategies at Unstop, leading a team to drive community growth, enhance brand visibility, and optimize operational efficiency.
Highlights
Led a 5-member team to achieve 200% community expansion and 300% traffic growth, significantly improving brand visibility.
Developed the Annual Operations Plan, targeting 300% community growth through a bottom-up excel model for PAN India market sizing.
Co-owned promotions for 50+ campaigns with major accounts (Flipkart, Walmart, Accenture, L'Oréal), generating over 2.5 million registrations and 60 million impressions.
Boosted organic traffic and SEO metrics, achieving +900% YoY MT, +220% YoY ranking keywords, and +5 domain authority.
Drove 190% YoY growth in college events, establishing 500+ partnerships (including IIT Bombay) to boost user acquisition and brand awareness.
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Summary
Focused on enhancing Finaaz's online presence through strategic content generation, social campaigns, and SEO initiatives.
Highlights
Increased social media reach by 180% through strategic content generation and social campaigns.
Managed the WordPress backend for the company's E-Commerce website and analyzed promotion channels using Google Analytics & Search Console.
Implemented Off-Page & On-Page SEO strategies, including link building and keyword research, to boost website SERP, Domain Authority, and user experience.
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Summary
Contributed to DataFusion Solutions' SEO efforts by managing WordPress websites and developing strategies to improve search rankings and generate leads.
Highlights
Managed WordPress backends for two websites (Datafusionsol & B2Bturbo) and analyzed promotion channels via Google Analytics & Search Console.
Developed and executed link building strategies for Off-Page SEO, including keyword research and competitor analysis to boost website SERP and Domain Authority.
Collaborated with writers to implement content strategies, increasing Search Engine Ranking for key business-related keywords.
Owned Brand Mention strategies across guest posting and blogging websites, increasing total outreach by 140% and generating new leads and customers.
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Summary
Provided media coverage for the 3rd Vision for Future conference organized by B.R.I.C.S., which hosted over 100 delegates from 10+ countries.
Highlights
Provided media coverage for the 3rd Vision for Future conference, attended by over 100 delegates from 10+ countries including Russia, England, and China.
Delhi, Delhi, India
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Summary
Contributed to Unstop's digital marketing efforts by building affiliate networks, managing campaigns, and scaling social media presence to expand the marketing ecosystem.
Highlights
Built the Affiliate Network channel from scratch, driving incremental growth and expanding the company's marketing ecosystem.
Managed email and performance ad campaigns, improving key metrics such as CPA, CTR, and open rates.
Scaled Instagram presence, increasing follower count by 400% and average engagement by 1500%, significantly amplifying brand visibility.
Crafted compelling brand communication strategies, ensuring consistent messaging and enhancing brand perception across all channels.
Co-owned promotions for 20+ campaigns with major accounts (Aditya Birla Group, Reliance, Tata Group), driving over 500K registrations and 15 million impressions.
Volunteer
Effulgence - The Photography Society, Sri Venkateswara College
|Executive
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Summary
Led the Photography Society at Sri Venkateswara College, organizing flagship events and skill development initiatives for students.
Highlights
Led a team of 40+ members to organize 5 flagship events for over 100 schools, increasing average footfall by 80% YoY.
Organized the annual photography exhibition at Nexus (SVC's cultural fest), and spearheaded 2 photography skill development projects and 10+ webinars.
Umeed - NGO
|Education Volunteer
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Summary
Volunteered with Umeed NGO, providing education to underprivileged children and supporting fundraising efforts.
Highlights
Taught underprivileged children in Delhi slum areas and contributed to fundraising campaigns, generating revenue for NGO development.
Awards
Rookie of the Year
Awarded By
Unstop (CEO Recognition)
Recognized by the CEO for work excellence within 6 months of joining Unstop.
Filmmaking and Photography Competitions
Awarded By
IIT Kanpur, LSR, and other colleges
Won over 10 positions in various filmmaking and photography competitions across prestigious universities.
Languages
English
Hindi
Skills
Digital Marketing
Google Analytics, Performance Marketing, Google Ads, Instagram Ads, Facebook Ads, Meta Ads, LinkedIn Ads, Snapchat Ads, SEO (On-Page & Off-Page), Content Strategy, Data Analysis, Social Media Marketing, CRM Tools, Email Marketing, Campaign Management, A/B Testing, Marketing Automation, Affiliate Marketing.
Marketing Tools
Google Search Console, Looker Studio, MoEngage, Netcore, Sendy, Semrush, Ahref, Moz.
Business & Strategy
Customer Acquisition, Brand Awareness, Team Leadership, Market Research, Vendor Management, Communication, Strategic Planning, Budget Management.